History, manufacturers, identification, stories, use & care, collectors and collections.

Category: Advertising

Interested in vintage cast iron brochures, price lists a​nd advertisements?

Interested in vintage cast iron brochures, price lists a​nd advertisements?

If so, you will want to be sure to follow me on one of my social media channels: Facebook, Instagram, or Twitter. I have finally gotten around to begin posting some of the amazing scans of originals that I got during our week-long March 2019 […]

Griswold Quaker Ware Dealer Ads

Griswold Quaker Ware Dealer Ads

One handy way to determine the pieces in a particular line of vintage or antique cast iron cookware is to get your hands on an old catalog or ads for the product. Larry and Marg O’Neil have a tremendous amount of cast iron and cast […]

Aunt Ellen’s Booklets: Who Wrote Them?

Aunt Ellen’s Booklets: Who Wrote Them?

I had read that Etta Moses had written the Griswold booklets with recipes,but I had my doubts. I knew that Griswold had both an advertising agency and presumably a marketing department. I found it more likely that those groups generated and implemented the idea. As […]

M. Etta Moses, the woman behind Griswold’s advertising campaign.

M. Etta Moses, the woman behind Griswold’s advertising campaign.

I became interested in Griswold’s “Aunt Ellen” a while ago. Aunt Ellen was the cornerstone of the Griswold Manufacturing Company’s advertising campaign from 1922 to the 1940s. From what I could find about her online, at the central Minneapolis library archives and from other collectors, […]

M. Etta Moses – Aluminum Cookware Pioneer!

M. Etta Moses – Aluminum Cookware Pioneer!

In addition to being the face of Griswold as “Aunt Ellen,” Etta Moses is credited with being the force behind Griswold’s entry into the aluminum cookware market. When Etta Moses died in 1948, newspaper articles hailed her as a “pioneer” and “the first woman to ever […]

Aunt Ellen, the Betty Crocker of the Griswold Mfg. Co.

Aunt Ellen, the Betty Crocker of the Griswold Mfg. Co.

I wrote a little story about M. Etta Moses aka “Aunt Ellen,” the Betty Crocker of the Griswold manufacturing company. Aunt Ellen appeared on the scene in 1922 and soon became the cornerstone of Griswold’s marketing platform. Southern Cast Iron magazine was kind enough to […]

Antique Trader Cover Story: Joseph Zawadowski and his Cast Iron Pups

Antique Trader Cover Story: Joseph Zawadowski and his Cast Iron Pups

My little ditty about Joseph Zawadowski and his coveted cast iron pups is the cover story for the February 27, 2019 edition of Antique Trader. I’ve written a bit about Joe’s pups and snuggle pups on the blog. You can also find my posts about […]


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