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The Snuggle Pups Craze of the 20s

The Snuggle Pups Craze of the 20s

Snuggle pups!

I feel a new obsession coming on. I saw a collection of Snuggle Pups and Joe and Nancy Zawadowski’s home.

I must find one. Or three. Or six.

Creation of the Snuggle Pups

Frank W. Hopkins created the snuggle pups. He was a cartoonist. Hopkins’ cartoons about “Scoop, the Cub Reporter” debuted in 1912 and were published in newspapers around the country. His company “Hop Service Inc.,” created “Sales Promotional Ideas.”

Mr. Hopkins introduced “Snuggle Pups” as a sales promotional idea in 1922. They quickly gained popularity. Companies used them as enticements to gain membership, circulation, and readership.

snuggle pups frank hopkins cast iron toy vintage
Crockery and Glass Journal, Vol. 94 (1922).

Modern Stationer Serving the Office Products Dealer, Volume 5 (1922).

What they were 

Snuggle Pups were made in three different compositions. One was a kind of plaster. Another was wood. Most were made of “smelter metal” 1.

Snuggle Pups had hollow interiors, and their heads were removable. They could be used to store small items, hold pencils, or whatever else your imagination could conjure up.

Mon, Apr 7, 1924 – 7 · The Tampa Times (Tampa, Florida, United States of America) · Newspapers.com

A search on newspapers.com revealed an astonishing array2 of promotions for snuggle pups from about 1922 – 1925. 

The Snuggle Pup family

There were eight in the Snuggle Pup family: “Daddy Dumbbell” and “Mother Snuggle” and their six children: Vamp, Jazz, Lucky, Snuggle, Dumbbell and Cuddle. Vamp was the only girl; the others were boys. Joe owns all but the elusive Mother Snuggle.

Top row L to R: Left to right: Lucky, Sweet Papa (Sweet Papa and Jazz are the same, but Jazz is blacker), Lucky-composition material, Vamp, Lucky-yellow color, unknown. Middle row: Lucky, Dumbell, unknown, Snuggle, Vamp, Cuddle, Jazz, Sneeze-composition material, Lucky-yellow color. Bottom row: unknown-mounted on Greenduck Co. match holder, Snuggle, Cuddle, Sweet Papa, unknown, Snuggle, unknown-maybe a worn Lucky. The four small dogs in front on the top row are ‘Bonzo’. There are many variations of this 1922 created British cartoon by George Studdy, including greeting cards, and figurines in every medium imaginable. The two armed bulldogs on each end of the top row are pencil holders made of pot metal. Joe is not aware of their origin.

snuggle pups hopkins old antique vintage collectible

Tue, May 20, 1924 – 13 · The Tampa Times (Tampa, Florida, United States of America) · Newspapers.com

Mon, Jun 23, 1924 – 10 · The Marion Star (Marion, Marion, Ohio, United States of America) · Newspapers.com

How the Snuggle pups were promoted 

Newspapers held contests for which Snuggle Pups were awarded. There were Snuggle Pup contests, mazes and puzzles, and Snuggle Pup movie promotions. There were Snuggle Pup dances, “frolics,” and events.

Wed, Feb 20, 1924 – Page 12 · The Evening Journal (Wilmington, New Castle, Delaware) · Newspapers.com

Fri, Apr 11, 1924 – 16 · The Atlanta Constitution (Atlanta, Fulton, Georgia, United States of America) · Newspapers.com

Mon, May 5, 1924 – 10 · The Atlanta Constitution (Atlanta, Fulton, Georgia, United States of America) · Newspapers.com
Wed, Apr 2, 1924 – 19 · The Atlanta Constitution (Atlanta, Fulton, Georgia, United States of America) · Newspapers.com

Sun, Jul 27, 1924 – Page 9 · The Huntington Press (Huntington, Huntington, Indiana) · Newspapers.com

Wed, Apr 16, 1924 – 22 · The Atlanta Constitution (Atlanta, Fulton, Georgia, United States of America) · Newspapers.com

Wed, Jan 9, 1924 – Page 16 · The Courier-Journal (Louisville, Jefferson, Kentucky, United States of America) · Newspapers.com

Tue, Aug 5, 1924 – Page 1 · The Huntington Press (Huntington, Huntington, Indiana) · Newspapers.com
First graders in Georgia formed a “Snuggle Pup” club.

Fri, May 2, 1924 – 3 · The Atlanta Constitution (Atlanta, Fulton, Georgia, United States of America) · Newspapers.com

Soda Fountains had “Snuggle Pup” refreshments.

Sun, Aug 17, 1924 – Page 1 · The Huntington Press (Huntington, Huntington, Indiana) · Newspapers.com

The Snuggle pup song

Eddie Cantor composed and sang a song about the Snuggle Pups.   

 

 

 

Joe found the sheet music. His friend, musician John Pugh, played, sang, and taped it for Joe. Sweet!

Snuggle pup events and stories

Stories were told about the Snuggle Pups. As the story goes, they were naughty pups. Each Snuggle Pup had its own distinctive personality.

Mon, Dec 3, 1923 – 4 · Courier-Post (Camden, Camden, New Jersey, United States of America) · Newspapers.com

Thu, Jan 3, 1924 – Page 7 · Harrisburg Telegraph (Harrisburg, Dauphin, Pennsylvania, United States of America) · Newspapers.com

Sat, Jan 5, 1924 – Page 14 · The Courier-Journal (Louisville, Jefferson, Kentucky, United States of America) · Newspapers.com
Tue, Feb 19, 1924 – Page 11 · The Evening Journal (Wilmington, New Castle, Delaware) · Newspapers.com
Sun, Aug 17, 1924 – Page 10 · The Huntington Press (Huntington, Huntington, Indiana) · Newspapers.com
Thu, Apr 10, 1924 – 15 · The Tampa Times (Tampa, Florida, United States of America) · Newspapers.com


Fri, Jan 16, 1925 – Page 20 · The Winnipeg Tribune (Winnipeg, Manitoba, Canada) · Newspapers.com

Tue, Apr 29, 1924 – 11 · The Tampa Times (Tampa, Florida, United States of America) · Newspapers.com

Sat, Jun 16, 1923 – Page 11 · The Fort Wayne Sentinel (Fort Wayne, Allen, Indiana) · Newspapers.com

Wed, Dec 26, 1923 – Page 3 · Stevens Point Journal (Stevens Point, Portage, Wisconsin, United States of America) · Newspapers.com

Fri, Jul 7, 1922 – 25 · Salt Lake Telegram (Salt Lake City, Utah, United States of America) · Newspapers.com

Wood Snuggle Pups were a frequent companion for “flappers” in Chicago – “thousands” carried them.

Mon, May 15, 1922 – Page 15 · The St. Louis Star and Times (St. Louis, St. Louis, Missouri) · Newspapers.com

 Thu, May 4, 1922 – 12 · The Honolulu Advertiser (Honolulu, Hawaii, United States of America) · Newspapers.com

I am now officially on the hunt.

  1. Joe informed me that “[t]he majority of the Snuggle Pups were made of something called smelter metal, pot metal, or white metal. All names for the same thing, which is mostly zinc.”
  2. My search revealed over 1000 newspaper articles about Snuggle Pups. Some concerned a picnic delicacy of the 1960s involving hotdogs and stuffing mix.  Others from the mid-late 1920s concerned a ladies purse called a “Snuggle Pup” that was made to look like a dog, Most, however, involved the sweet Snuggle Pups with which we are concerned in this article.

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