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Tag: advertising

Aunt Ellen’s Booklets: Who Wrote Them?

Aunt Ellen’s Booklets: Who Wrote Them?

I had read that Etta Moses had written the Griswold booklets with recipes,but I had my doubts. I knew that Griswold had both an advertising agency and presumably a marketing department. I found it more likely that those groups generated and implemented the idea. As […]


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