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Tag: Aunt Ellen

Griswold’s “Aunt Ellen” Recipe for Chicken Mousse

Griswold’s “Aunt Ellen” Recipe for Chicken Mousse

I scoured all of Aunt Ellen’s recipes looking for ones I wanted to try. Her recipe for chicken mousse was by far the scariest to me. Here is Aunt Ellen’s recipe for “Chicken Mousse” in its entirety: Chop finely in the Griswold chopper enough chicken […]

Aunt Ellen’s Booklets: Who Wrote Them?

Aunt Ellen’s Booklets: Who Wrote Them?

I had read that Etta Moses had written the Griswold booklets with recipes,but I had my doubts. I knew that Griswold had both an advertising agency and presumably a marketing department. I found it more likely that those groups generated and implemented the idea. As […]

Aunt Ellen’s “Delmonico Potatoes”

Aunt Ellen’s “Delmonico Potatoes”

from The Aunt Ellen Booklet on Waterless Cooking …with 50 famous recipes from Aunt Ellen Aunt Ellen recommended that the “Mexican Meat Roll” be served alongside Delmonico potatoes. Who am I to question Aunt Ellen? Delmonico potatoes, it would be. Here is Aunt Ellen’s 1928 […]

M. Etta Moses, the woman behind Griswold’s advertising campaign.

M. Etta Moses, the woman behind Griswold’s advertising campaign.

I became interested in Griswold’s “Aunt Ellen” a while ago. Aunt Ellen was the cornerstone of the Griswold Manufacturing Company’s advertising campaign from 1922 to the 1940s. From what I could find about her online, at the central Minneapolis library archives and from other collectors, […]

Aunt Ellen, the Betty Crocker of the Griswold Mfg. Co.

Aunt Ellen, the Betty Crocker of the Griswold Mfg. Co.

I wrote a little story about M. Etta Moses aka “Aunt Ellen,” the Betty Crocker of the Griswold manufacturing company. Aunt Ellen appeared on the scene in 1922 and soon became the cornerstone of Griswold’s marketing platform. Southern Cast Iron magazine was kind enough to […]

Griswold Cake Recipes

Griswold Cake Recipes

GRISWOLD CAKES (from  AUNT  ELLEN’S COOKBOOK” insert for GRISWOLD cake molds) By Doris Mosier  LAMB OR  RABBIT CAKES ½ CUP SHORTENING                                                      2 ½ CUPS FLOUR 1 ½ CUPS SUGAR                                                            4 TSPS. BAKING POWDER 3 EGGS                                                                               ½ TSP. SALT 1 CUP MILK                                                   […]


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