History, manufacturers, identification, stories, use & care, collectors and collections.

Tag: etta moses

M. Etta Moses, the woman behind Griswold’s advertising campaign.

M. Etta Moses, the woman behind Griswold’s advertising campaign.

I became interested in Griswold’s “Aunt Ellen” a while ago. Aunt Ellen was the cornerstone of the Griswold Manufacturing Company’s advertising campaign from 1922 to the 1940s. From what I could find about her online, at the central Minneapolis library archives and from other collectors, […]

M. Etta Moses – Aluminum Cookware Pioneer!

M. Etta Moses – Aluminum Cookware Pioneer!

In addition to being the face of Griswold as “Aunt Ellen,” Etta Moses is credited with being the force behind Griswold’s entry into the aluminum cookware market. When Etta Moses died in 1948, newspaper articles hailed her as a “pioneer” and “the first woman to ever […]


Send this to a friend