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M. Etta Moses, the woman behind Griswold’s advertising campaign.

M. Etta Moses, the woman behind Griswold’s advertising campaign.

I became interested in Griswold’s “Aunt Ellen” a while ago. Aunt Ellen was the cornerstone of the Griswold Manufacturing Company’s advertising campaign from 1922 to the 1940s. From what I could find about her online, at the central Minneapolis library archives and from other collectors, […]


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